What is Search Engine Marketing?
- In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). SEM strategies include:
- Search engine optimization attempts to improve rankings for relevant keywords in search results by improving a web site's structure, content, and relevant backlink count.
- Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.
- Paid inclusion feeds listings into search engines, typically comparative shopping sites like Nextag.
- Social media optimization promotes by placing ideas within online communities with the hope that they will spread virally.
Search Engine Marketing Objectives
- SEM is most important for the businesses who sell goods and services online or who use their websites to generate sales leads. Other goals for SEM including: building a brand, enhancing reputation with investors, generating media coverage, and driving traffic to physical business locations. Organizations such as non-profits, universities, governments, and political parties also use SEM to promote their ideas.
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| Use these Search Engine Marketing Tools to help improve your website's visibility on the internet. |
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